5 Ways to Improve Your Brand’s Visibility on ChatGPT
Psychology of B2B Email Outreach: Effective Strategies for Success
As more consumers turn to AI assistants like ChatGPT, Perplexity, and Gemini to research products, your brand’s visibility inside these platforms is becoming just as important as ranking on Google. In fact, AI-driven discovery is growing 3x faster than traditional search, and over 50% of consumers say they’ve used AI tools to research products.
So how can you make sure your brand shows up when shoppers ask ChatGPT, “What’s the best [product]?”
Here are five practical ways to boost your brand’s visibility:
1. Optimize Your Website for AI-Friendly Content
AI models pull from structured, high-quality content. Clear product descriptions, detailed FAQs, and well-organized category pages make it easier for ChatGPT to “understand” your business. Adding comparison content (e.g., “Why choose X vs Y?”) also increases your chances of being included in product recommendation answers.
2. Use Generative Engine Optimization (GEO)
Traditional SEO isn’t enough anymore. GEO focuses on how brands appear inside LLM-driven search results. That means auditing your site for AI discoverability, monitoring your mentions inside ChatGPT and Perplexity, and adapting content based on what these platforms actually surface. Tools like CartRank can help track visibility across AI search engines and identify gaps.
3. Earn Mentions in Trusted Editorial Sources
ChatGPT frequently cites editorial publications like Cosmopolitan, Marie Claire, and Forbes when recommending products. PR outreach to these outlets (and others in your niche) increases the likelihood your brand will be referenced by AI models. A single feature in a high-authority publication can ripple into hundreds of future AI-generated recommendations.
4. Track and Benchmark Against Competitors
AI search isn’t just about showing up — it’s about outperforming competitors. Track how often your competitors are mentioned, what categories they’re winning, and which sources cite them most. Benchmarking helps you see where you’re losing ground and where a small push (like more reviews, better product copy, or targeted PR) can move the needle.
5. Keep Your Brand Information Consistent and Fresh
AI assistants favor accurate, up-to-date data. Ensure your brand name, product catalog, and messaging are consistent across your website, socials, and third-party sources. Refresh your site regularly with new product updates, guides, and thought leadership to keep the models trained on your latest content.
The Takeaway
ChatGPT and other AI platforms are quickly becoming the new front door to product discovery. By combining AI-friendly content, GEO audits, PR outreach, and competitor tracking, you can ensure your brand isn’t left out of the conversation.
👉 Want to see how your brand is currently ranking across AI assistants? Learn more about CartRank and start tracking your visibility today.
